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Dominique Wilkins is a former Atlanta Hawks player who is taking the real estate industry by storm. He is joining Roots, an Atlanta, GA-based real estate company, which prides itself as the only real estate fund that creates wealth for both investors and renters.

The investment company is dedicated to providing universal access to invest in real estate, even the renters who live in their buildings. Roots has provided homes to more than 230 families and aims to grow real estate investment opportunities for one million renting families by 2028, according to a release by the company.

Since it was established in 2021, Roots has raised over $33 million in investment capital from over 6,000 investors nationally. The company is primarily focused on bridging the city’s wealth gap by giving its Atlanta-based renters the opportunity to get invested in the fund for paying their rent on time and taking care of the property.

“Roots is providing the opportunity for anyone to invest in real estate,” said Wilkins. “I love Atlanta, and as long as the wealth gap keeps widening, generations of people are getting left behind. We can change that at Roots, and I feel like this might be the best team I’ve ever played on.”

According to the news release, Wilkins will share his likeness in videos and at curated gatherings to introduce his spheres of influence to Roots and its one-of-a-kind “Live in it Like You Own it” proprietary program. Roots’ “Live in it Like You Own it” proprietary program “is a partnership with its residents to take care of their properties and pay rent on time in exchange for rebates and bonuses that get invested into the fund,” the release said.

In effect, by following the program, renters are growing their wealth by an average of $3,600 in just two years and up to $10,000 in five years.

“Dominique is exactly the person we wanted to join us on this mission. He’s an Atlanta legend and cares deeply about this city and its people. I grew up watching Dominique lead the Hawks to victory and his endorsement means that we can reach more people both on and off the court,” said co-founder and CEO Daniel Dorfman.