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Diamonds Direct, America’s leading direct-to-consumer diamond retailer, announces the opening of its first Georgia showroom. The jeweler will soon deliver ethically sourced diamonds and industry-leading customer service to the greater Atlanta area. The new store will be located in the heart of Buckhead at the corner of Peachtree Road NE and Maple Drive NE, just north of Buckhead Village.

“Atlanta has been on our radar for some time now, and Buckhead’s business climate made it a natural fit for Diamonds Direct,” said Dovy Klarberg, Partner and President South of Diamonds Direct. “We see significant opportunity in the greater Atlanta area, and we look forward to becoming part of the community as we introduce our white glove experience to the market.” Ken Hallman, Store Manager of Diamonds Direct Atlanta, and the Atlanta team hold deep roots in the city, amplifying their excitement to bring the Diamonds Direct difference to the market.

Diamonds Direct offers signature services unparalleled in the jewelry market, including a 110% Lifetime Upgrade that enables customers to trade in their original engagement ring, solitaire diamond pendant or diamond stud earrings and apply 110% of the original purchase price towards an upgrade to a different size, quality, or shape. All customers receive a lifetime warranty and complimentary services following a purchase, including jewelry maintenance, tightening, cleaning, sizing, and appraisal.

As a direct-to-consumer destination retailer, Diamonds Direct oversees each step of a diamond’s journey, including ethical sourcing, cutting, and transportation. Through this approach, customers enjoy high quality diamonds without a middleman markup. This direct model also equips Diamonds Direct to offer a more expansive selection, hosting a showroom inventory equal to 30 traditional jewelry stores.

With a company mission of social responsibility and community stewardship, the new Atlanta store will foster Atlanta connections through partnerships with organizations such as the Ronald McDonald House Charities and CURE Childhood Cancer. “Atlanta is home to an incredible network of nonprofit organizations, and we look forward to contributing Diamonds Direct’s support to causes that are meaningful to the local community,” said Daniel Waters, General Manager of the Buckhead location. This dedication has been an important activation at the local level, with Diamonds Direct raising hundreds of thousands of dollars for charitable causes since its inception.

Guests are invited to visit the new Atlanta showroom located at 3225 Peachtree Rd NE Monday to Friday from 10 a.m. – 7.pm. and Saturday from 10 a.m. – 6.pm.

About Diamonds Direct

Diamonds Direct is a direct-to-consumer destination retailer headquartered in Charlotte, NC. Founded in 1995 and acquired by Signet Jewelers in 2021, the company offers loose and mounted diamonds, engagement ring mountings by America’s top designers, fashion jewelry, timepieces, and more. Its vertically integrated model eliminates middlemen and maintains involvement in the entire diamond process. Diamonds Direct is proud to be a socially responsible company, with all diamonds ethically sourced via the Kimberley Process. The retailer boasts industry-leading guarantees and warranties, including its signature 110% Lifetime Upgrade. Diamonds Direct actively supports both local and national organizations, such as the American Heart Association and the American Cancer Society, enriching the communities it calls home. To learn more, visit www.DiamondsDirect.com or follow us on Instagram, Facebook, and Pinterest.